BSkyB director of broadcasting and production Mark Sharman has been made deputy managing director at Sky networks. He will report to Dawn Airey.
White goods brand Hotpoint has moved its £2m media buying account to Carat from Mediaedge:CIA. Last week, Italian owner Merloni Elettrodomestici announced it is to invest £9m in the brand after dropping Ariston from the UK (MW last week). Ariston’s range of built-in appliances, including hobs and dishwashers, will be rebranded as Hotpoint, which is […]
Bush and Blair talk of Iraq’s liberation, but they and their Western partners are keen to hobble the developing world with repressive trade agreements. By George Pitcher As US marines became bogged down on the road to Baghdad earlier this week, a far less dramatic but no less important engagement by an international coalition was […]
…McCann-Erickson’s grip on the creative brief for SSL International’s medical division is in doubt after the unit was sold to an unnamed buyer last week.
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.