Carat picks up £2m Hotpoint

Marketing Week

White goods brand Hotpoint has moved its £2m media buying account to Carat from Mediaedge:CIA. Last week, Italian owner Merloni Elettrodomestici announced it is to invest £9m in the brand after dropping Ariston from the UK (MW last week). Ariston’s range of built-in appliances, including hobs and dishwashers, will be rebranded as Hotpoint, which is […]

Trade war looms as West faces Third World uprising

Marketing Week

Bush and Blair talk of Iraq’s liberation, but they and their Western partners are keen to hobble the developing world with repressive trade agreements. By George Pitcher As US marines became bogged down on the road to Baghdad earlier this week, a far less dramatic but no less important engagement by an international coalition was […]


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