Mark Sharman made Deputy managing director at Sky networks
BSkyB director of broadcasting and production Mark Sharman has been made deputy managing director at Sky networks. He will report to Dawn Airey.
BSkyB director of broadcasting and production Mark Sharman has been made deputy managing director at Sky networks. He will report to Dawn Airey.
White goods brand Hotpoint has moved its £2m media buying account to Carat from Mediaedge:CIA. Last week, Italian owner Merloni Elettrodomestici announced it is to invest £9m in the brand after dropping Ariston from the UK (MW last week). Ariston’s range of built-in appliances, including hobs and dishwashers, will be rebranded as Hotpoint, which is […]
Bush and Blair talk of Iraq’s liberation, but they and their Western partners are keen to hobble the developing world with repressive trade agreements. By George Pitcher As US marines became bogged down on the road to Baghdad earlier this week, a far less dramatic but no less important engagement by an international coalition was […]
…McCann-Erickson’s grip on the creative brief for SSL International’s medical division is in doubt after the unit was sold to an unnamed buyer last week.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.