The boss of WPP believes more needs to be done to improve ad measurement and validation on social media sites.
From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
Coca-Cola Life sales more than halved in the first six months of 2016, but Coca-Cola insists the variant “was never intended to be more than a niche”.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.