‘Hot coral thread’: Monzo’s top marketer on the importance of distinctive assets
Molly InnesMonzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
Effectiveness culture, upskilling, misinformation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘It’s never a case of job done’: How to build a culture of marketing excellence
Michaela JeffersonIn a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
‘Every interaction can be a marketing moment’: Who Gives A Crap on driving its next stage of growth
Niamh CarrollWho Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.