Market Research Viewpoints
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Blockbuster introduces 99p rentals
Rosie BakerBlockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.
O2 lets customers trial pre-launch products
Lara O'ReillyO2 has launched a new platform that allows its customers to give the company feedback on pre-launch products and in turn make those consumers feel more engaged with and loyal to the brand.
Breast Cancer Care launches outdoor news hub
Lara O'ReillyBreast Cancer Care is to turn London Euston train station into a “digital news hub” as part of its activity for Breast Cancer Awareness Month.
ITV launches AI-generated ad service to make TV advertising more ‘accessible’ for SMEs
Grace GollaschAs part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.
‘Paradigm shift’: How brands and charities are ‘mobilising’ to ‘crack’ social challenges
Amrit VirdiBrands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” to aligned values.
In brand building, it’s the little things that count now
Grace KiteData shows effectiveness builds as more channels and touchpoints are layered in but brands and their agencies need to ensure everything is served up in a coordinated way.
Consumer confidence takes ‘big fall’ following months of slow build
Grace GollaschConsumer confidence in the economy and personal financial situations has fallen for the first time in six months, according to GfK’s September Consumer Confidence Index.