Marketoonist on market research
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands are tackling their reopening marketing strategy
Charlotte RogersIn a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
How Glenfiddich went into battle to win the whisky wars
Matt BarkerA famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.
The key global trends impacting marketing insights
Marketing Week PartnerJoin this webinar to find out how consumers’ interactions with the world around them are affecting brands’ roles in their lives.
Watch: How to do consumer research in a crisis
Marketing Week ReportersAs coronavirus causes shifts in consumer behaviour, we explore how brands can adapt to the opportunities and challenges of consumer research.
Insight teams must see themselves as business leaders
Andrew GeogheganThe insight industry is in need of renovation to position itself as a business leader agitating for consumer-centric growth.
New year, new brands – it’s a real phenomenon
Richard ShottonResearch has found that customers are more open to trying something new soon after a landmark event, opening up an opportunity for brands to get them to switch.
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Ben & Jerry’s CEO on why too much market research can cause ‘mediocrity’
Molly FlemingBen and Jerry’s CEO discusses embracing different ways of doing business from side-stepping research to prioritising activism.
Your 2020 to-do list
Russell ParsonsFrom standing up and being proud of marketing as a career, to turning back to insight to understand customers, and from the need for new routes to attract a more diverse workforce, to TimeTo campaign’s uphill struggle, we set out the key items that need to be on your list of priorities in 2020.
The power of nostalgia for building brands
Marketing Week PartnerNew research from YouGov and the7stars investigates what triggers nostalgia and how it influences their buying behaviour.
Marketoonist on A/B testing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Marketoonist on brainstorming
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week Explores: The customer insight gap and gender stereotypes
Marketing Week ReportersThe Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA’s gender rules have gone too far.
How Avon is using social listening to streamline innovation
Molly FlemingBy looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product.