Marketect sends his regards to Broads

The Diary’s e-mail inbox is littered with unwholesome missives offering trouser-busting titillation and the secrets of spectacular swordsmanship, but rarely do these come from as respected a source as Alan “Brand” Williamson, aka The Marketect, and a firm Diary favourite.

However, there nestling amid the Viagra ads was a message from his Brandopia website entitled “Battle of the Broads”. Fortunately The Marketect had not headed off in an unusually niche direction, but was rather analysing East Anglia’s tourist marketing prospects on his destination branding site.

To see his views on the Ipswich-Norwich rivalry and how it affects the Broads as a destination, visit http:// brandopia.typepad.com.

Recommended

MSN launches film review show online

Marketing Week

MSN is rolling out a movie review programme as part of the launch of a new film channel on the portal. The channel, MSN Movies, was launched earlier this week, offering reviews of cinema releases and new DVDs, along with interviews, exclusive clips, over 3,000 trailers and a database of film information. The programme will […]

Guaber repackages BioRepair toothpaste

Marketing Week

Italian household and personal care company Guaber is writing to consumers in an effort to address scepticism over the health benefits of its BioRepair toothpaste. The toothpaste, which was launched in March in the UK, claims to repair tooth enamel in a similar way to dental professionals, but research has found that consumers are confused […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now