Marketect sends his regards to Broads

The Diary’s e-mail inbox is littered with unwholesome missives offering trouser-busting titillation and the secrets of spectacular swordsmanship, but rarely do these come from as respected a source as Alan “Brand” Williamson, aka The Marketect, and a firm Diary favourite.

However, there nestling amid the Viagra ads was a message from his Brandopia website entitled “Battle of the Broads”. Fortunately The Marketect had not headed off in an unusually niche direction, but was rather analysing East Anglia’s tourist marketing prospects on his destination branding site.

To see his views on the Ipswich-Norwich rivalry and how it affects the Broads as a destination, visit http:// brandopia.typepad.com.