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Diageo plots to uncork wine sales

Seb Joseph

Diageo has signaled its intent to ramp up the marketing activity for wine brands such as Blossom Hill and Chalone with the appointment of a category development manager to help lift the sales in the UK.

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Linear TV still the dominant viewing habit

Ronan Shields

Watching linear broadcasts on TV sets is still overwhelmingly the dominant way to watch programming despite the rise of digital platforms according to the latest Broadcasters’ Audiences Research Board (BARB).

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