Marketers at work: The Marketoonist collection
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Mark Ritson: The battle for branding’s soul is on
Mark RitsonMarketing Week’s Top 100 ranking of companies that exhibit brand purpose is currently the “most read” article on our website. Rightly so; it’s a fine article about a key topic for marketers.
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How MTV is using vloggers and Instagram to boost its brand appeal
Thomas HobbsMTV says that by allowing YouTube stars to curate the show and through experimenting with Instagram and Snapchat, the European Music Awards is giving sponsors such as Activision’s Guitar Hero more exposure among millennials than ever before.
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The future of insight: Why it lies outside marketing
Lucy TesserasMore is being expected of insight and analytics functions as data pervades all areas of business, according to a new survey of 10,000 companies in 60 countries, requiring new skills and taking away marketing’s ownership of insight resources.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.