Marketers at work: The Marketoonist collection
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Mark Ritson: The battle for branding’s soul is on
Mark RitsonMarketing Week’s Top 100 ranking of companies that exhibit brand purpose is currently the “most read” article on our website. Rightly so; it’s a fine article about a key topic for marketers.
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How MTV is using vloggers and Instagram to boost its brand appeal
Thomas HobbsMTV says that by allowing YouTube stars to curate the show and through experimenting with Instagram and Snapchat, the European Music Awards is giving sponsors such as Activision’s Guitar Hero more exposure among millennials than ever before.
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The future of insight: Why it lies outside marketing
Lucy TesserasMore is being expected of insight and analytics functions as data pervades all areas of business, according to a new survey of 10,000 companies in 60 countries, requiring new skills and taking away marketing’s ownership of insight resources.
Revealed: Marketing Week Masters 2021 Brand of the Year shortlist
Marketing Week ReportersFive brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
Vote for your 2021 Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Grace Kite on how to use econometrics and get it right
Marketing Week ReportersEconomist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.