Marketers at work: The Marketoonist collection
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Mark Ritson: The battle for branding’s soul is on
Mark RitsonMarketing Week’s Top 100 ranking of companies that exhibit brand purpose is currently the “most read” article on our website. Rightly so; it’s a fine article about a key topic for marketers.
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How MTV is using vloggers and Instagram to boost its brand appeal
Thomas HobbsMTV says that by allowing YouTube stars to curate the show and through experimenting with Instagram and Snapchat, the European Music Awards is giving sponsors such as Activision’s Guitar Hero more exposure among millennials than ever before.
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The future of insight: Why it lies outside marketing
Lucy TesserasMore is being expected of insight and analytics functions as data pervades all areas of business, according to a new survey of 10,000 companies in 60 countries, requiring new skills and taking away marketing’s ownership of insight resources.
Meet the brands prioritising social mobility
Charlotte RogersBy rethinking recruitment, democratising work experience and sharing the stories of senior leaders, organisations are finding ways to make social mobility a reality.
Incoming in-store HFSS restrictions could lead to ‘huge swings’ in category share
Niamh CarrollDespite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
Marketing salaries, ethics and contextual targeting: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
CEOs are one of the most ‘underrated’ marketing tools, study finds
Niamh CarrollNew research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.