Marketers who changed jobs during lockdown, or hired new recruits remotely, reveal how they are shaping the future of office life.
Changing jobs during lockdown meant an entirely new type of experience for a generation of marketers. For these people there has been no ‘return’ to a workplace. So, how are they adapting to a world where they can finally meet their colleagues in real life?
From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever.
Nobody has all the answers about how remote working will change jobs as the UK eases out of lockdown, but after a year of experiments brands now know which questions to ask.
Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?