Marketers can lead economic recovery

There are convincing arguments as to why marketers are at the forefront of leading the economy out of the recession. The insights available regarding consumer behaviour and the knowledge and ability to act on those insights mean marketers can take the initiative with potentially more effectiveness than politicians or financial experts. Read more in Mark Choueke’s leader column

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BBH handed global account for Surf

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Unilever has consolidated its global ad account for clothing detergent brand Surf into Bartle Bogle Hegarty. As a result the agency, which previously held the account for Europe and Latin America, now adds Philippines, Vietnam, South Africa and Turkey to it Surf remit. The business now handled by BBH was previously held by Lowe. The […]

Premier Inn goes on the attack

Marketing Week

Budget hotel chain Premier Inn is launching an aggressive multimillion pound print advertising campaign that targets mid-market rivals. The campaign lists the value, offerings and services at Premier Inn and includes copy line such as “Looks like its time to take a holiday from Holiday Inn” and “So what exactly is it that’s best about […]

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