There are convincing arguments as to why marketers are at the forefront of leading the economy out of the recession. The insights available regarding consumer behaviour and the knowledge and ability to act on those insights mean marketers can take the initiative with potentially more effectiveness than politicians or financial experts. Read more in Mark Choueke’s leader column.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.