With lockdowns being re-imposed across the UK it can feel like any optimism has been sucked out of the usually buoyant January jobs market.
Traditionally the period when people are looking for a change, marketers may feel stuck in less than fulfilling roles as they nervously await the coronavirus-battered economy to bounce back.
However, rather than writing 2020 off as the year their career stalled, marketers need to take time to look back, as well as forward. They should start by considering what they have learnt about themselves amid the adversity of 2020, suggests Helen Tupper, CEO and co-founder of career development business Amazing If.
“What did I learn about myself in 2020? I learnt that I have quite a lot of resilience and ability to stay calm. What did I learn about who helped me and how did they help me? I had quite a lot of ideas, but it was the people around me who helped to make those things happen that increased my impact,” she reflects.
Formerly head of marketing at Virgin Red and commercial marketing director at Microsoft, Tupper acknowledges marketers may have struggled to find time to reflect due to intense workloads, but failing to capture such insights could mean they only move forward because of someone else’s agenda, rather than their own.