From 
How should marketers plan their outreach to content writers?
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
‘Micro-upskilling’: The DMA on its plan to help tackle the digital skills shortage
Niamh CarrollThe launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
1 Comment
Top ten Nike ‘Just Do It’ ads
Seb JosephNike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time.
1 Comment
Ehrenberg-Bass: Linking brand messages to buying situations wins ‘the mind and the market’
Charlotte RogersBased on the premise that “memories generate sales”, new research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry points.
Sluggish growth and boardroom decisions: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
How Oddbox grew its brand on a startup’s budget
Michaela JeffersonBy investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
Is age the final diversity frontier for marketers?
Helen JamesWith so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
De’Longhi shifts focus as data reveals success of brand awareness push
Niamh CarrollHaving boosted awareness, education is the necessary next step towards moving consumers down the funnel towards purchase intent, says marketing director Alex Pickering.