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Marketers’ customer experience priorities for 2016
Understand lifetime value by meeting consumers at the moments that most influence their decisions.
B2B brands shift focus to customer experience
Jonathan BaconCustomer experience is taking a more central role at B2B brands as retention moves up the agenda, meaning marketers are shifting focus from price to value.
Lush dethrones First Direct as the top brand for customer experience
Lucy TesserasCosmetics brand Lush has replaced First Direct as the best brand for customer experience, according to KPMG Nunwood’s latest UK rankings.
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Why John Lewis and British Airways are putting marketers in charge of customer experience
Sarah VizardBrands are increasingly including customer experience in CMO’s remit as the 24/7 nature of consumer interactions means marketers must be responsible for every touch point, from stores to apps, not just the marketing campaign or social media strategy.
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Diageo halts ‘ineffective’ ad spend due to coronavirus
Molly FlemingThe drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns.
Birds Eye, Virgin Media, Eve Sleep: 5 things that mattered this week and why
Marketing Week ReportersWith the UK in its third week in lockdown, marketers are still reacting to the coronavirus pandemic with budget cuts but also the launch of new campaigns.
Marketers with children at home feel the pressure amid coronavirus crisis
Sarah VizardMarketers are struggling to balance the pressures of working during the Covid-19 pandemic with having children at home, despite the majority feeling their employers are at least somewhat supportive.
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Everything will change forever after coronavirus…won’t it?
Mark RitsonPredictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.