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Sun and Telegraph paywalls ‘milestones’

Lara O'Reilly

Plans by The Telegraph and The Sun to erect paywalls for readers who access their online editions are a “milestone” in publishers “taking back the reins of ownership” around their audiences and could offer brands more “premium” targeted online ad products rather than positioning around scale alone, according to industry experts.

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Top-5 mobile marketing landmarks

Ronan Shields

Today (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G services in the UK,Marketing Week reflects on some of the major mobile marketing as mobile marketing reaches its 40th anniversary.

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