What is the future of augmented reality?
Augmented reality is predicted to be a bigger sector than virtual reality but what does the future hold for the technology and how can marketers make use of it?
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth between $70bn and $75bn by 2023, while VR is expected to be worth between $10bn and $15bn.
Consumers seem to be in agreement with these stats. Research by law firm Perkins Coie found that a majority (70%) said they expect AR to surpass VR in terms of revenue. When asked when this will happen, 81% predicted it would be within five years.
Current applications of AR include product visualisation, virtual try-on, wayfinding, enhanced information and training. But what does the future hold for the technology when it comes to infrastructure and experience?
