As Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
It added 7 million daily active users in Q3 to hit a total of 210 million, up 13% year on year, and reported $446m in revenue, up 50% year on year.
But how can marketers get started on the platform?
There are numerous ways for brands to reach Snapchat’s 191 million daily users, and yet many marketers remain unconvinced, so what are the opportunities?
As part of the deal, Three customers will also be able to use Snapchat from now on without using any of their data allowance.
While Facebook remains the most popular social network in the UK, it is still losing share to Snapchat among younger age groups.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
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