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How John Lewis, Pixar and Lloyds inject emotion into their marketing

Thomas Hobbs

Programmatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October) Lloyds explained how it wants to make its digital advertising as emotive as its TV campaigns while the agency behind John Lewis’ ads explained why data is not the answer to everything.

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