Recommended
What brands can learn from supermarkets’ service
Mindi ChahalSupermarkets are the surprising leaders in a new poll of customer service ratings, with financial services, energy and telecoms brands falling far behind, suggesting there is a great deal marketers can gain from looking outside their industry and personalising interactions.
How John Lewis, Pixar and Lloyds inject emotion into their marketing
Thomas HobbsProgrammatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October) Lloyds explained how it wants to make its digital advertising as emotive as its TV campaigns while the agency behind John Lewis’ ads explained why data is not the answer to everything.
The RNLI on why it has become the first charity to switch to opt-in comms
Sarah VizardThe RNLI is fundamentally changing the way it contacts people, becoming the first charity to switch to an opt-in model as it looks to puts its supporter back in control after a year in which the sector has come in for widespread criticism of its fundraising practices.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.