Marketers in the boardroom: The Marketoonist collection
What brands can learn from supermarkets’ service
Mindi ChahalSupermarkets are the surprising leaders in a new poll of customer service ratings, with financial services, energy and telecoms brands falling far behind, suggesting there is a great deal marketers can gain from looking outside their industry and personalising interactions.
How John Lewis, Pixar and Lloyds inject emotion into their marketing
Thomas HobbsProgrammatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October) Lloyds explained how it wants to make its digital advertising as emotive as its TV campaigns while the agency behind John Lewis’ ads explained why data is not the answer to everything.
The RNLI on why it has become the first charity to switch to opt-in comms
Sarah VizardThe RNLI is fundamentally changing the way it contacts people, becoming the first charity to switch to an opt-in model as it looks to puts its supporter back in control after a year in which the sector has come in for widespread criticism of its fundraising practices.
Marketoonist on culture of new ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
What skills will marketers need to face the post-pandemic world?
Megan TatumFrom nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
Redundancy Chronicles: Don’t let lockdown get you down
Secret MarketerWe may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
The Festival of Marketing launches effectiveness event
Marketing Week ReportersMark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
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