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Marketers on how to build an ‘influence bank’
In the second of our new series on what makes a great marketing organisation, marketers share their tips on how to build a bank of influence in business and why learning the language of finance is a fix for impostor syndrome.
Modern marketers aspire to more than simply driving demand for their products. Key to a satisfying career, and to true marketing effectiveness, is they say the ability to shape the strategic direction of their brand and grow its reputation over the long term.
For LinkedIn international brand marketing director Darain Faraz, influence is a key factor to being a successful marketer.
