Marketing leaders on making the ‘mental leap’ to consultancies
Post-Covid marketers are rethinking what they want from their careers, including exploring the opportunities of consultancy. But, does this new direction offer an accelerated learning curve or should they be prepared for bumps in the road?
If it’s only natural to ponder whether the grass might be greener on the other side of the fence, it must be a rare brand-side marketer who hasn’t at least considered a move to an agency or consultancy. For many considering is as far as it goes, but every year some do make the change.