Marketers must accelerate their understanding of how search integrates with the wider media mix or face being left behind, according to brands. Read the full story here.
A “sexist” Ryanair ad featuring cabin crew staff in their underwear has been banned for being sexually offensive and likely to cause offence.
Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
Today you can get a decent cup of coffee just about anywhere, from M&S to McDonalds – brand names that five years ago you would never have put alongside vocabulary like latte, grande or macchiato. But according to research consultancy Allegra, whose insights on the coffee sector were the focus of our trends feature last […]
Roe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.