Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley. Read full article here.
Why your customer is king: customer experience should be at the top of your priority list. Click here to read the cover feature Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brand Call centre experiences can have a big impact on customer experience, […]
Fabergé, the luxury jeweller, is to launch its first-ever advertising campaign to mark “a new era of contemporary creativity” for the brand.
ITV is increasing its focus on data insight in a bid to enhance its online and on-demand offerings.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.