Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley. Read full article here.
Why your customer is king: customer experience should be at the top of your priority list. Click here to read the cover feature Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brand Call centre experiences can have a big impact on customer experience, […]
Fabergé, the luxury jeweller, is to launch its first-ever advertising campaign to mark “a new era of contemporary creativity” for the brand.
ITV is increasing its focus on data insight in a bid to enhance its online and on-demand offerings.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government