Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley. Read full article here.
Why your customer is king: customer experience should be at the top of your priority list. Click here to read the cover feature Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brand Call centre experiences can have a big impact on customer experience, […]
Fabergé, the luxury jeweller, is to launch its first-ever advertising campaign to mark “a new era of contemporary creativity” for the brand.
ITV is increasing its focus on data insight in a bid to enhance its online and on-demand offerings.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.