Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Three quarters (75%) of Brits will be encouraged to make a repeat purchase if a complaint is dealt with carefully by a brand, according to new research from the Ombudsman Services.
Consumers trust in editorial content is plummeting, so much so that the IAB has issued new guidelines to brands on how to provide greater transparency. So how do brands make sure that in the rush to content marketing their campaigns are still effective?
Right-minded marketers understand the need for long-term brand building investment, but most still question how they can convince those above them. Here’s how you do it.
Greater confidence in measuring effectiveness, combined with a rising level of creativity, has convinced the drinks giant to increase its marketing spend as it looks to become a DTC market leader.
Amid dire predictions and high-profile failures, local high streets are defying the supposed decline of physical retail thanks to shifts in shopping behaviour driven by long-term trends, not just Covid.
Switching focus from product to the customer has helped healthcare giant Philips pivot to a digital-first mentality, enabling the business to thrive amid the challenges of Covid-19.