Recommended

ice bucket 304

The ice bucket challenge: one-hit wonder or the future of fundraising?

Sarah Vizard

The ice bucket challenge has been almost impossible to miss for anyone on Facebook or Twitter with millions of people throwing buckets of water over their head and donating money to charities including Macmillan and the Motor Neurone Disease Association (MDNA). Both have seen a big increase in donations, but is there a longer term benefit of these viral campaigns?

Marks Spencer

M&S Bank has brand metrics but doubts remain

Russell Parsons

Marks & Spencer’s claim that its “trusted brand” can create a successful alternative in M&S Bank to the UK’s high street banking giants has been given weight by data that finds perception of its financial services brand far exceeds the majority of high street banking giants.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now