Marketers make their predictions for 2017
Marketers and industry experts share their predictions for what is going to be big in 2017.
Trends for 2017: Augmented reality, agency relationships & diversity
Jonathan BaconMarketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part four we look at what’s next for augmented reality and virtual reality, further disruption to the agency landscape and how the diversity debate will move on.
Trends for 2017: Chatbots, social media & Trump tactics
Jonathan BaconMarketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part three we look at what’s next for artificial intelligence, why social media needs to take responsibility and the rise of Trump tactics.
Trends for 2017: Gig economy, price hikes & measurement
Jonathan BaconMarketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part one we look at the issues facing the ‘gig economy’, price hikes and retail disputes, and why marketers will be taking a harder line on measurement.
Dr Martens’ marketing misstep and combating burnout: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
‘The story is ready to be told’: Santander launches first TV ad for B2B bank
Rachel LawlerSantander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
What caused Diddy to turn on Diageo?
Mark RitsonAfter a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Heinz launches first-ever global brand platform
Niamh CarrollKraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.