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Brands share the secrets to retaining great marketing talent
In the first of our new series on what makes a great marketing organisation, we explore why retaining talent requires a nuanced approach, from treating employees with respect to devising multiple definitions of success.
Like consumers, marketers build tighter emotional bonds with brands they feel an emotional connection to. Unlike consumers, marketers see behind the scenes.
“This is their work, so they understand it even more,” says consumer psychologist Kate Nightingale. Birds Eye marketing director Jim Shearer goes further.
