Marketers reveal the secrets behind brand diagnosis
To get brand diagnosis right, marketers must be willing to hear some uncomfortable truths, get the whole business on board and seize the opportunity to improve.
Marketer, heal thyself. While many marketers set out to address conditions afflicting their brand they all share the same challenge: how to accurately understand what is wrong – or right – with those brands in the first place.
The process of brand diagnosis might be key, applying a degree of objectivity to discover what a brand really means to consumers.