Why marketers stopped pulling on heartstrings this Christmas
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
From John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
With British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
Consumers are comparing brands across sectors more than ever, fuelling Ford’s appetite for innovation. This will become even more essential given the move to electric vehicles is a “huge brand switch moment”, says marketing boss Pete Zillig.
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
The algorithms of big tech firms favour big brands, meaning they are at an unfair advantage over their smaller competitors. But more meritocratic algorithms would be better for small businesses with a quality product and the economy.