Why marketers stopped pulling on heartstrings this Christmas
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
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With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
From John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
With British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
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