Consumer confidence levels have plunged into negative territory for the first time in 15 months, according to the latest GfK Consumer Confidence Index, as consumers make less major purchases and focus on saving money as Brexit concerns deepen.
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren’t doing as much as other parts of the industry.
While marketers want to bring data and creativity closer together, most brands are not set up to ensure the most effective merging of the two, according to marketers from Spotify and Marie Curie Cancer Care.
The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.