How marketers are setting up teams for success in 2022
From upskilling existing teams and collaborating with other departments to exploring new ways of finding talent, marketers are working hard to ensure they have the right skills mix for what has been described as a “transition year”.
Much has changed over the past two years. Not only has the pandemic impacted how marketers work, with many teams now opting for a hybrid model, it has also changed consumers’ priorities. Couple that with escalating concerns around privacy and the phasing out of third-party cookies and the ongoing juggling act of marketing in an omnichannel age and the skills marketers need are evolving.