Marketers often complain they are not taken seriously by the rest of their business, seen as doing the fluffy, creative stuff rather than leading on strategic thinking, so what can CMOs do to ensure the rest of the C-suite listens?
An emerging divergence of opinion between marketing managers and the C-suite is highlighting different expectations around issues of inclusivity, agility and development.
With confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust?
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
Brands that ignore the small signs customers are unhappy will soon feel the financial impacts if they don’t respond.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.