Marketers often complain they are not taken seriously by the rest of their business, seen as doing the fluffy, creative stuff rather than leading on strategic thinking, so what can CMOs do to ensure the rest of the C-suite listens?
An emerging divergence of opinion between marketing managers and the C-suite is highlighting different expectations around issues of inclusivity, agility and development.
With confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust?
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.