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How marketers can win over the C-suite
To win over internal sceptics, marketers must forge stronger bonds with the C-suite by talking about marketing as a lever for growth and better defining their scope and impact.
How marketers can ensure their voice is heard by the rest of the C-suite
Lucy TesserasMarketers often complain they are not taken seriously by the rest of their business, seen as doing the fluffy, creative stuff rather than leading on strategic thinking, so what can CMOs do to ensure the rest of the C-suite listens?
Stuck in the middle: Why marketing managers feel disconnected from the C-suite
Charlotte RogersAn emerging divergence of opinion between marketing managers and the C-suite is highlighting different expectations around issues of inclusivity, agility and development.
How marketers can improve their impact and influence
Charlotte RogersWith confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust?
Amazon, TSB, TV viewing: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Salary Survey 2021: Brand values and diversity commitments tested by the crisis
Matthew ValentineAmid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
UK marketers brace for full force of Brexit
Matt BarkerFew are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Marketing teams and Coca-Cola’s redesign: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.