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How marketers can win over the C-suite
To win over internal sceptics, marketers must forge stronger bonds with the C-suite by talking about marketing as a lever for growth and better defining their scope and impact.
How marketers can ensure their voice is heard by the rest of the C-suite
Lucy TesserasMarketers often complain they are not taken seriously by the rest of their business, seen as doing the fluffy, creative stuff rather than leading on strategic thinking, so what can CMOs do to ensure the rest of the C-suite listens?
Stuck in the middle: Why marketing managers feel disconnected from the C-suite
Charlotte RogersAn emerging divergence of opinion between marketing managers and the C-suite is highlighting different expectations around issues of inclusivity, agility and development.
How marketers can improve their impact and influence
Charlotte RogersWith confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust?
Domino’s credits ‘supercharged’ Euros campaign as profits double
Michaela JeffersonDomino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
Marketoonist on media planning
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Greggs sharpens digital focus as it refreshes five-year strategy
Michaela JeffersonAfter recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
DHL on how ecommerce fuelled its B2C journey
Manny PhamThe acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.