The Marketing Academy opens applications for 2024 Fellowship programme

Applications for the free executive development programme for CMOs will close on 16 October.

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Credit: Binky Nixon

The Marketing Academy has opened applications for its 2024 EMEA Fellowship programme, a course designed to equip CMOs with the skills they need to take on a CEO or board-level position.

Developed in partnership with McKinsey & Company and sponsored by Salesforce, the exclusive programme will award places to a maximum of 25 CMOs and marketing leaders this year.

Commencing in January, the course includes Masterclasses provided by McKinsey, alongside a CMO to CEO leadership journey led by leadership expert Thomas Barta, one-to-one sessions with professional executive coaches from Wisdom 8, media training by Freuds, and mentoring sessions with high profile directors.

The Marketing Academy reveals its 2023 ScholarsThe annual programme claims more than 200 global alumni, including Diageo’s global CMO Cristina Diezhandino, Lenovo CMO Emily Ketchen, BT Consumer managing director of marketing Christian Thrane and Eurobank Group’s deputy CEO Antreas Athanassopoulos.

Applications can be made via the Marketing Academy website until 16 October.



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