Marketing Academy scholars discuss qualities needed by modern marketers
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
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Unofficial Nutella fan site shut down by brand could turn into ‘nightmare’
Lara O'ReillyNutella maker Ferrero’s move to issue a cease and desist notice to the owner of the unofficial “World Nutella Day” website and social media pages has been branded as “counter intuitive” by social media experts, who warn it could make previous advocates of the brand turn away to competitors.
The Marketing Academy names 2013 scholars
Branwell JohnsonThe Marketing Academy, the mentoring body established to help train the business leaders of the future, has unveiled the intake for the fourth year of its programme.
Engage Awards adds singer to gala event
Branwell JohnsonThe Marketing Week Engage Awards will go with a swing thanks to singer Little Nikki, the latest entertainment to be added to the gala evening.
Marketing agility has been redefined for the post-pandemic era
Lindsay WilesThe classic marketing principles won’t change, but prevailing uncertainty means marketers must be able to adapt campaigns in response to changing events and consumer mindsets.
Brand loyalty, consumer spending, data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Brand characters and Asos’s success: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos increasing marketing spend to Moonpig’s brand character revamp, it’s been a busy week. Here is my take.
Redundancy Chronicles: Keep walking
Secret MarketerNew opportunities will always arise so make sure you have the inner confidence to persevere.
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