Marketing Academy Scholars reveal best advice

New scholars at The Marketing Academy were happy to share the most important advice regarding marketing they’ve ever been given at the mentoring organisation’s gala graduation evening (13 May).

Watch what Alistair Johns, brand manager at Fox’s Biscuits, Michaela Bilton, events executive at News International, Arron Child, marketing manager for Internet Explorer, Sophie Macaulay, brand manager for Cravendale and Daniel Callaghan, founder of MBA & Co, had to say.

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M&S needs to stick to what it does best

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My 60 plus mother swears by Marks and Spencer’s clothes. To her and many other upper working and lower middle class women of a certain age, the retailer stands for quality at a reassuringly reasonable but certainly not cheap price.

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