“I’ve never been somebody who likes to sit in front of a text book and learn through theory,” explains Michelle D’vaz-Plant, head of marketing at the London Designer Outlet.
“I just want to apply real life experiences and that is the way I learn. That works better for me. I think it differs for different people and that choice is very important.”
D’vaz-Plant was adamant from the beginning that she wanted to go in her own direction, a route which has led her to high profile marketing roles with brands from Harrods to Jessops.
“I don’t think university, as a word, was ever described to me or explained to me, at any time whilst I was at school,” she explains. “Nobody in my family had gone to university. I grew up never really knowing what a degree entailed or what university was. It was never explained to me. It was this thing that existed that I never thought was an option.”
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