Marketing chief lands Homechoice development role

Homechoice sales and marketing director Michael Johnson has been charged with overseeing the development of white label products and syndication following the service’s acquisition by Tiscali.

Johnson, who will have the title Internet Protocol TV director, will be responsible for developing the services across Tiscali and with external brands.

It is hoped that Johnson, a former Abbey and BT marketer, will develop more deals like its partnership with Tesco, which it is currently test-marketing in North London (MW September 7).

The service is powered by the broadband television provider but packaged under the Tesco brand. Subscribers have access to a number of digital channels and “catch up” programming, as well as a range of video-on-demand services such as films and music.

Italian broadband company Tiscali bought Homechoice in August and confirmed it would roll out the service, under the Tiscali brand, in 2007. Currently, Homechoice is only available in London and Stevenage, and it is hoped that the roll-out will convince more brand partners to come on board.


Marketing Week/Michael Page Marketing: Top Employer Survey: All down to sex appeal?

Marketing Week

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here appoints UK managing director

Marketing Week, the permission-based marketing scheme website, has appointed Brian Harrison as UK managing director. He joins from Thomson Directories where he was general manager for the internet. The appointment follows a £2.5m private equity investment to support an advertising push announced last month. Harrison has been tasked with driving revenues and securing 1 million members […]


    Leave a comment