The new Marketing Council – developed to crusade on behalf of marketing – has committed itself to generating one million jobs over the next ?? years.
The body was launched on Tuesday evening to highlight the significance of marketing across all business sectors. Its board includes BA chairman Sir Colin Marshall, Grand Metropolitan group chief executive George Bull and Unilever’s Sir Michael Perry.
The new organisation is partly funded by the Department of Education & Employment. But the bulk of the 850,000 it has raised this year has come from private industry.
“In a future free-trade market we will be subject to tremendous global competition as standards improve and competitors become more fierce,” says the council’s chief executive John Stubbs. “The only way to generate jobs and profitability will be through marketing.”
The organisation will conduct research into the state of the marketing industry, lobby at Westminster and in Europe and campaign in boardrooms for greater emphasis to be place on marketing.
At the launch of the council, Marshall said: “Marketing is the key to profitable growth and must form part and parcel of any business process.”
Among the other members of the council are BT, NatWest Bank, Tesco Stores and advertising agency Bartle Bogle Hegarty.