Marketing effectiveness and CFO buy-in: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
Forgive in advance the self-indulgence, but this week’s letter draws heavily on events hosted by or featuring Marketing Week – our awards and sister conference Festival of Marketing. And not just because that has dominated the team’s time, but because both were full of insight and observation worth sharing.