Marketing Week is exploring how brands measure marketing effectiveness and we need your help.
We want to determine how and when creativity is measured, looking at the role of storytelling and how to ensure creativity is part of strategic thinking.
We’d be extremely grateful if you could take five minutes to complete this short survey. As a thank you, we’ll give you the option to enter a prize draw to win one of two £50 John Lewis vouchers.
Your answers will help inform an in-depth feature looking at effectiveness, which will be published in June.