Help us define the future of marketing effectiveness

Marketing effectiveness has been a major focus for Marketing Week over the past year and we are now exploring how brands measure the impact of big creative ideas.

marketing effectiveness

Marketing Week is exploring how brands measure marketing effectiveness and we need your help.

We want to determine how and when creativity is measured, looking at the role of storytelling and how to ensure creativity is part of strategic thinking.

We’d be extremely grateful if you could take five minutes to complete this short survey. As a thank you, we’ll give you the option to enter a prize draw to win one of two £50 John Lewis vouchers.

Your answers will help inform an in-depth feature looking at effectiveness, which will be published in June.

Take part in the survey here.

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1 Comment

How brands can maximise marketing effectiveness

Sarah Vizard

Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier to analyse but risk “picking the fruit without watering the plant” and ignoring the long-term impacts.

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