The Merlin’s Apprentice scheme, named after The Marketing Academy’s mascot (pictured) and programme of lectures, is also being supported by the Chartered Institute of Marketing (CIM). The Marketing Academy is sponsored by Marketing Week and corporate partners Kraft, O2, Microsoft and ITV.
The scheme will offer fully paid 12 month marketing apprenticeships and has been developed to target disadvantaged people between 18 and 24 who are not in employment, education or training.
The Merlin’s Apprentices will be employed in a specific role within the marketing, advertising and communications division within a host organisation.
They will also gain the CIM’s introduction Certificate in Marketing as well as taking part in The Marketing Academy’s programme of lectures, events and networking.
The pilot scheme is launching in September funded by the Marketing Hall of Legends, with the first apprentice taking a position within the Princes Trust’s marketing team in January.
Future apprenticeships will be funded by large sponsor organisations and could potentially place 50 apprentices in work experience in future years.
The Marketing Hall of Legends hopes that the opportunity will provide on the job training, world class training, and marketing qualifications for young people as well a confidence boost about career prospects.
The Princes Trust will help the organisation identify suitable candidates for future apprenticeships.