The Hall of Legends has been devised to help solve the problem of succession planning by developing the 25 best young marketers. It launched last month and aims to take 25 leading young marketers every year, and equip them to become future.
The students will receive 12 months of mentoring, development and coaching from more than 50 CEOs, CMOs and marketing directors of brands and agencies as well as luminaries within academia and trade bodies.
The Youtube film shows a Channel 4 ident in a child’s room. carefully made up of what first appears to be a mess of children’s toys, but then as the camera pans round the Channel 4 appears made up of stacked toys that have relevance to brands. The film can be found here.
As well as raising awareness and interest amongst the young rising stars who may be nominated, the campaign’s aim is to drive traffic to the Marketing Academy website.
Executive creative partner of Saatchi & Saatchi Paul Silburn says: “Our campaign taps into the truth that the best people in our industry were inspired to come into it by the brands and campaigns they grew up with.”