Marketing and insight have united to create a customer-centric culture at Forbes

A Marketer’s Best Friend: At Forbes collaboration between marketing and insight is helping bring the publisher closer to its readers through a deeper understanding of engagement.

Marketing and insight are increasingly teaming up to promote a customer-centric culture based on meaningful data in a bid to better understand their customers’ needs.

This is the experience at US publisher Forbes, which is focusing on rich engagement to drive its transition to a digital-first model.

In the second instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Forbes CMO Tom Davis discusses how working with chief insights officer Bruce Rogers has made him think differently about engagement to the benefit of the entire business.

READ MORE: Marketing and insight are teaming up to drive better business

Over the course of the A Marketer’s Best Friend series Marketing Week will explore the relationship senior marketers have with a variety of other departments across different businesses. Click here to view the first episode on HR and marketing.