Marketing investment and recruitment nightmares: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the latest data on marketing investment to the challenging recruitment environment, it’s been a busy week. Here is my take.
A reason to be cheerful?
For all those in the marketing ecosystem dependent on the budget of brands, it was a relatively positive week.
The quarterly survey of brands’ investment in marketing by the IPA and S&P found its panel of UK companies reporting marketing budgets in the first quarter grew at the fastest rate since the second quarter of 2022. A palpable sense of relief was evident by all those who rely on the health and wellbeing of brands.