CMO/CFO relationships the Diageo way
At the best of times, this time of year is tough for many marketers. It’s budgeting season. The most optimistic, even fortunate of you might look at it as an opportunity to play a part in helping determine organisational direction for your business. Many more of you, I’d wager, will be waiting to see how much your budget will be cut by. Or facing up to the consequences, and prospect of operating in reduced circumstances.