Watch: British Gas CMO on marketing leadership in a crisis

As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.

The Covid-19 crisis appears to be the highest test of good leadership. How do leaders maintain team morale and pilot brands and businesses through this period of uncertainty?

As part of The Lowdown – a series of regular updates on tackling the challenges of the coronavirus crisis – Marketing Week editor Russell Parsons speaks to one Margaret Jobling, group CMO of Centrica and one of the UK’s best known and most experienced marketers about the skills needed to lead a brand through a crisis.

They discuss the challenges of maintaining focus on the customer, leading teams, maintaining morale, and managing and influencing stakeholders

You can listen to the discussion above. And find out about future sessions from The Lowdown here.

the lowdown on coronavirus and marketing