Technology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.
The social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
Brands understand the power of the data revolution but internal silos and new data laws are hindering its effectiveness, leading marketers at our Experian-sponsored roundtable event to streamline their approach.
This month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.