Technology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.
The social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
Brands understand the power of the data revolution but internal silos and new data laws are hindering its effectiveness, leading marketers at our Experian-sponsored roundtable event to streamline their approach.
Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
For consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.
After almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.