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Facebook enters the top 10 global brands for the first time
Rebecca AstonTechnology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.
Facebook admits it is still ‘not 100% there’ on measurement
Thomas HobbsThe social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
Has the data revolution realised its potential?
Steve HemsleyBrands understand the power of the data revolution but internal silos and new data laws are hindering its effectiveness, leading marketers at our Experian-sponsored roundtable event to streamline their approach.
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Asos reduces reliance on promotions as ‘transformation’ continues
Niamh CarrollDespite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
‘Loud and clear’: Why Puma is undergoing a marketing ‘transformation’ and targeting Gen Z
Molly InnesPuma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.