Mars Pet Nutrition appoints marketer Helen Warren-Piper to global strategy role
Rachel LawlerShe leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
Aldi UK marketing director Adam Zavalis departs
Russell ParsonsZavalis has had two stints at the supermarket. He is the third senior marketer to leave Aldi this year.
Why Weetabix’s marketing head took on a ‘fresh challenge’ with a move to HR
Molly InnesWhile HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Molly InnesPrimark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
‘Financial fluency’: What recruiting companies need from job-seeking marketers
Molly InnesWith fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.
How one CMO moved to general management by harnessing the power of brand
Molly InnesAs managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.
Just Eat names former John Lewis marketing boss managing director
Lucy TesserasClaire Pointon is set to take over as UK and Ireland managing director of Just Eat.
NatWest CMO Margaret Jobling: ‘Consistency is underrated’
Molly InnesSpeaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
Want to improve trust with your CEO? Find your marketing code
Gareth HelmGetting the top job in marketing is no guarantee of success. Understanding how to influence, educate and lead the leadership once you’re there is vital, so communication and transparency are key.
CMO tenure falls to lowest level in more than a decade
Molly InnesCMOs at B2B businesses have a longer tenure than their B2C counterparts, new research shows.
6 ways marketing can grow its influence within businesses
Chris RodiMars Petcare’s European marketing director explains how to follow the company’s lead in demonstrating marketing’s business and financial contribution.
Progress will only happen if there is jeopardy
Secret MarketerMaking mistakes is no bad thing. Learning from them is what will make you a better marketer.
Is marketing evil? Now and then, someone forces us to ask
Joe GloverMarketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Former Heineken UK CMO succeeds Matt Barwell as Britvic’s top marketer
Niamh CarrollBritvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Matalan appoints first chief customer officer amid marketing restructure
Molly InnesAli Jones will start at Matalan this week in the newly created role, having departed Co-op in October last year.