Marketing’s transformative questions don’t start with ‘how?’
Helen EdwardsMarketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
Marketing’s opportunity is huge, marketers just need to believe
Russell ParsonsConfidence in business and marketing is returning. Now it’s time for marketers to realise their own potential.
Start putting some common sense customer centricity back into your business
Secret MarketerOur marketer on the inside shares five resolutions careworn marketers should adhere to this year.
3 questions I wish I’d asked as a junior marketer: Pentland’s Penny Herriman
Charlotte RogersThe CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
Festival of Marketing returns with Transform in March
Marketing Week ReportersThe Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
Lidl GB brings in new commercial chief to lead marketing
Michaela JeffersonPeter De Roos will join Lidl GB in April from Lidl Netherlands, where he is currently director of purchase and marketing.
Revolut on its mission to ‘disrupt marketing the way we disrupt banking’
Matthew ValentineRevolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Formula 1 marketing director exits
Lucy TesserasEllie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO and CFO on how to help finance ‘get’ marketing
Marketing Week ReportersBoots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland brings back marketing director role
Charlotte RogersIceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
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If you’ve never heard of ‘anthimeria’, Google it before you end up like Kärcher
Mark RitsonCourtesy of French politics, Kärcher is the latest brand to find out that becoming synonymous with your category is a double-edged sword.
Dreams marketing boss Simon Moore on the beauty of a back-up plan
Matthew ValentineHaving chosen a career in marketing after a life in the Armed Forces was ruled out, Dreams marketing director Simon Moore has been drawn to companies undergoing transformational change ever since.
Authentic brands and political speech: Can companies have it both ways?
Christine MoormanBrands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.
Burger King CMO departs after less than two years
Charlotte RogersEllie Doty is leaving Burger King after less than two years as CMO, during which time she launched the chain’s US loyalty scheme and headed up the company’s first brand overhaul in 20 years.
Former RBS CMO David Wheldon awarded OBE
Charlotte RogersBoasting a career spanning 35 years in marketing, former RBS, Barclays and Vodafone marketing boss David Wheldon has been awarded an OBE for his services to the industry.