One media marketer on ‘reshaping’ her life with a leap into journalism
Molly InnesLiz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.
Liz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.
Although we never talk about it, marketers kill as many brands as we create, and doing so in the right way at the right time is crucial to business health.
Attracted by their curiosity and intrinsic knowledge of digital transformation, brands are ramping up their interest in appointing marketers as non-executive directors.
Recruiters say brands are hiring outside their categories in 2023. But amid the economic uncertainty, the reality for marketers is far more complicated.
A CMO and inventor, the pivotal moment for James came during a business course which made him question his career to date.
Nelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
As marketing WhatsApp communities grow in prominence, why are so many marketers turning to peer-to-peer groups for support?
More of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
Far from regretting returning to a previous employer, many ‘boomerang employees’ are finding renewed energy and motivation in making a comeback.
Marketing will sit under the remit of new chief customer officer Sally Matthews, who is promoted from chief product officer.
The brewer’s brand and marketing director has been promoted to CMO, with co-founder James Watt saying BrewDog is “committed” to developing its leaders as it looks to distance itself from claims it operated a “culture of fear”.
Looking for a new role in 2023? Here’s what to expect from the recruitment market.
Taking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Arçelik , parent company of white goods brands such as Beko, is determined not to compromise brand-building activities such as its sustainability initiatives and innovation even amid a tough economic climate.
Top marketers from ITV, TK Maxx and Channel 4 share their thoughts on the issues facing marketing in a new Oystercatchers series in collaboration with Rankin Creative.