Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer
Niamh CarrollCredited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
EX = CX²: The links between employee and customer experience revealed
Morag Cuddeford-JonesA strategic approach to employee experience is fundamental to brands excelling at customer experience, new research by Marketing Week, Zone and Cognizant has found.
Inside the winning marketing formula behind London 2012
Molly InnesA commitment to data, combined with the campaigning spirit of the Obama administration, helped the marketers behind the London 2012 Olympics build a lasting legacy.
EasyJet poaches Asos’s top marketer as it brings back CMO position
Michaela JeffersonRobert Birge will be returning to the travel industry after more than two years leading marketing at online fashion giant Asos.
Papa John’s marketing boss Jo Blundell on her career of two halves
Molly InnesWith a career spanning experience agency and brand side, Papa John’s Jo Blundell explains why she believes marketing is the “inspiration centre” of business.
Very names Metro Bank’s Jessica Myers CMO
Lucy TesserasMyers is making the switch to retail after building her marketing career at high profile financial brands including NatWest, American Express and Commonwealth Bank of Australia.
Pernod Ricard’s top UK marketer on increasing marketing’s ‘share of voice’
Niamh CarrollUK marketing director Leanne Banks says shifting focus from commercial goals to creativity is helping Pernod Ricard take on its bigger rivals.
Giffgaff’s Sophie Wheater on dealing with the career impact of cancer
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Giffgaff’s CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness.
Waitrose’s top marketer Martin George steps down
Michaela JeffersonWaitrose is in the process of recruiting a new customer director to replace George, as he departs to pursue non-executive roles.
3 questions I wish I’d asked as a junior marketer: Mars’s Michele Oliver
Molly InnesGlobal vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
Marketing Academy opens applications for 2023 Fellowship programme
Michaela JeffersonApplications for the free executive development programme for CMOs will close on 4 November.
Snap’s first CMO on transforming marketing in a product-led business
Michaela JeffersonAs the first CMO of Snapchat, Kenny Mitchell’s first priority was to restructure and scale its marketing team, building a “symbiotic” relationship with product.
Introducing the ‘marketing sandwich’. The perfect metaphor for the long versus short debate
Secret MarketerThink of marketing as a sandwich, with the bread representing brand building and the filling performance marketing. Separately they do a job, but the true magic only happens when they come together.
PepsiCo CMO: Standardisation in effectiveness would ‘dramatically enhance’ marketing’s credibility
Michaela JeffersonFour months into her new role as PepsiCo’s top marketer, Jane Wakely is calling on the industry to “up its game” on effectiveness measurement.
Does the end of power heels signify the death of patriarchy in the workplace?
Helen JamesAs women continue to smash it in senior leadership positions, female marketers are increasingly ditching the armour of high heels, confident in their ability to get the job done without any props.