Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
Our marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.
It’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
In the first of a new series looking at what marketers have learned from mistakes, Diageo’s chief innovation officer Mark Sandys shares the story of Guinness 0.0, which is now a best-seller in the non-alcoholic category. The road to success was paved with missteps though, including several false starts and even a full product recall.
Dr Martens’ non-executive director Ije Nwokorie will take on the newly-created role of chief brand officer.
Bumble’s VP EMEA and APAC marketing Naomi Walkland explains how the female-first dating app kept the brand focused on its core proposition even as it diversified into new products and territories.
Speaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
As a marketer, you can’t always control the variables that decide your budget, but understanding them enables you to make the best case for investment.
Marketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Sam Day has been CMO at the price comparison website for nearly six years and is credited with turning the brand around.
The Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Brands’ internal language dehumanises customers and lacks respect, which risks causing costly errors as with NatWest’s treatment of Nigel Farage.
One recruitment firm has seen a 59% increase in contract roles this year, but the reasons for marketers stepping into interim positions vary.
Adam Zavalis is joining the UK’s third-largest supermarket chain off the back of two stints at challenger brand Aldi.