Stephen Norman became managing director of the car marque last year after four decades in car marketing, and has spent the past 18 months repositioning the floundering car brand.
The Marketing Week Top 100, sponsored by Salesforce, will be chosen by a judging panel including Marketing Week columnist Mark Ritson, former AMV BBDO chief Dame Cilla Snowball and Tom Fishburne, aka The Marketoonist.
As the role is far broader than a traditional CMO position, Berta de Pablos says it has forced the business to “think differently”, both from a marketing and recruitment perspective.
As another big global business hires a chief growth officer rather than a CMO, will it help to reframe marketing’s role within the wider business or is there a risk of further damaging marketing’s reputation by pitching it as something separate to growth?
BrewDog’s former marketing boss of three months says it was too early in the craft beer brand’s evolution to have a chief marketing officer, something which became “fairly obvious” very quickly.
Can veteran marketer Miguel Patricio use his expert eye to turn a dusty and confused portfolio around or has he got himself into a giant box of shit?
Alan Jope says he never had his heart set on becoming CEO but believes the skills he learnt as a marketer have set him up perfectly for general management. But going forward he thinks marketers will need to switch from being generalists to specialists.
The value of A/B testing should not be underestimated, but all too often it’s overlooked.
Lego CMO Julia Goldin tells Marketing Week’s Ellen Hammett about the brand’s mission to inspire the ‘builders of tomorrow’, plus a special report from Salesforce World Tour in London
Story of my CV: Margaret Jobling’s experience at Unilever gave her the perfect foundation for a career in marketing, but she says leaving was the “best thing I ever did” because it taught her how much she’d learnt.
While a marketer’s job is varied, ultimately the end-goal is to find profitable customers.
Paddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
Vodafone is hoping to show a “confident and modern” brand as it launches a new campaign amid the rollout of both its 5G services and new rules that make it easier to switch mobile operator.
The competition for twenty 16-18 year-olds will take place at the Festival on 11 October.
Catch up on all this week’s marketing news, including Monzo’s ‘insane’ growth after its first TV ad, Birds Eye’s Vampire-themed plan to take its meat-free range mainstream, and the latest on marketing budgets.
When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
To some people the marketing funnel is far too simplistic; to others it can be a priceless tool for improving sales.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Birds Eye is launching a £2m marketing push on its recently launched range of meat-free burgers, sausages and meatballs as it looks to broaden the appeal of meat alternatives among families.