RBS CMO David Wheldon on retirement and what he has learned in 35 years in marketing
Sarah VizardWheldon speaks exclusively to Marketing Week about his career in marketing, what he loves about the industry and what comes next.
RBS to rebrand as NatWest Group as CMO David Wheldon retires
Sarah VizardNatWest Group aims to be a purpose-led bank focused on enterprise, learning and climate as it looks to put the past behind it and focus on the future.
Marketing Week Explores: Why marketing needs to seize the moment to reclaim its confidence
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we discuss why now is the time for marketers to change the conversation around confidence and assert themselves among their C-suite peers.
How to speak the language of confidence
Matt BarkerAs a marketer, self-belief is king when it comes to projecting your message – but is the hallmark of true confidence the ability to inspire trust and the willingness to listen?
Ryanair CMO Kenny Jacobs to depart after six years
Sarah VizardJacobs, who was behind the budget airline’s ‘Always Getting Better’ brand positioning, will leave at the end of April to pursue other challenges.
Why it is time for marketers to change the conversation around confidence
Charlotte RogersConfidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.
One marketer on how an apprenticeship took her all the way to the top
Matthew ValentineMichelle D’vaz-Plant kicked off her marketing career as an apprentice at Harrods aged just 16. Now head of marketing at the London Designer Outlet, she wants the next generation of apprentices to give the industry a much-needed shake-up.
3 questions I wish I’d asked as a junior marketer: Virgin Atlantic’s Claire Cronin
Molly FlemingVirgin Atlantic CMO Claire Cronin has enjoyed promotion after promotion, but despite her success she believes focusing less on company goals, and more on her own personal development, would have made a difference.
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John Lewis’s marketing boss Craig Inglis to leave
Ellen HammettInglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
Asda’s outgoing marketing boss on effectiveness and being finance’s best friend
Ellen HammettIn his final interview as Asda’s chief customer officer, Andy Murray explains why being distinctive is more important than being different and how he became finance’s best friend.
Ted Baker creates chief customer officer role to reboot the brand
Sarah VizardTed Baker’s new chief customer officer was previously a non-exec director at the business and will be charged with developing its customer and digital strategy.
Meet the CMOs taking time out before securing their next role
Steve HemsleyA growing number of CMOs are leaving their roles without a new position to go to. What is their rationale?
Mondelēz scraps European CMO role
Molly FlemingMondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.