The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
Whether its promoting sexual wellbeing at Lovehoney or making a splash in the grocery sector at Sainsbury’s, Sarah Warby has always chased a fresh challenge throughout her marketing career.
Calverley believes her experience as a commercially-driven CMO will stand her in good stead for the move to CEO, but admits to a fear that – after years in marketing – she might not like the change.
Acting like a startup is never usually realistic for large corporates, but the Covid crisis now requires these companies to reassess many of their first principles.
Accepting the value in being wrong and asking ‘Why?’ at least five times before you reach the answer will help you succeed as a marketing leader, says Conor McKechnie, vice-president at Cytiva (formerly GE Life Sciences).
Operating in “unprecedented times” means all marketers are starting from scratch, but those ready to harness the momentum and energy of lockdown will succeed, says CMO Kristof Fahy.
Sophie Devonshire will take over from Gemma Greaves as boss of The Marketing Society at the end of June.
It’s easy to paint business advice in black and white, but the nuances of each business mean each has a unique decision to make on whether to spend or save.
Lex Bradshaw-Zanger, L’Oreal UK and Ireland CMO, discusses innovation, team structures and why the 1980’s was the best time for TV.
As the Covid-19 outbreak tests teams to their limits and remote working blurs the lines between work and home, marketers are becoming more empathetic towards their colleagues. But will this continue once office life resumes?
As the academy celebrates its 10th year and prepares to welcome its 11th intake of scholars in the UK, we explore how it came about and hear from those who have benefited from its programmes.
When the vision sold in a job interview is nothing like the reality, how do marketers know when to stay and make their mark or cut their losses and walk away?
As B2B marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer.