Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
What I’ve learnt from the mistakes I’ve made this year
Secret MarketerMaking mistakes is easy, it’s what you learn from them that matters. As the year draws to an end it’s time to reflect on what’s happened, take stock and look forward to 2023.
NatWest’s Margaret Jobling on her success balancing purpose and profit
Michaela JeffersonAs Marketer of the Year, NatWest Group’s CMO Margaret Jobling explains how prioritising both purpose and profit can transform the effectiveness of marketing.
NatWest’s Margaret Jobling crowned Marketer of the Year
Marketing Week ReportersThe NatWest Group CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2022.
Marketing Academy expands senior leadership for ‘next chapter of growth’
Molly InnesThe talent development organisation is currently pursuing expansion across the Asia Pacific region for 2023, and is hoping to increase its impact across Europe and the USA.
Trust, honesty, mutual respect: The B2B recipe for uniting marketing and finance
Charlotte RogersForging a close bond with finance will be key if B2B brands are to weather the economic storm and come out fighting.
Great brands offer numerous lessons any marketer can apply
Helen EdwardsFollowing the recent death of Red Bull cofounder Dietrich Mateschitz, our columnist breaks down the elements behind its and other notable brands’ marketing success stories.
Four barriers stopping marketers making CEO and how to overcome them
Michaela JeffersonIn the challenging macroeconomic environment, bringing marketing expertise into boardrooms may be more important than ever. However, experts say there are some significant barriers that must first be overcome.
Leading through crises: Tips from Marketing Week’s Top 100 marketers
Marketing Week PartnerWhile it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
Unilever hails ‘brand power’ amid pledge to ‘take the lead’ on price
Niamh CarrollUnilever plans to continue increasing marketing spend until the end of 2022, as the business fights to maintain market share in the current inflationary environment.
A design for life: How to make digital marketing sustainable
Marketing Week PartnerMarketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Direct Line’s top marketer Mark Evans steps down
Michaela JeffersonDescribing his time at Direct Line as a “huge privilege”, Evans tells Marketing Week about his plans to use his 25 years of marketing expertise to help more businesses and people.
This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity.
Marketers, like chancellors, need time in the job to succeed
Mark RitsonShort tenures engender short-term thinking, as the UK economy currently demonstrates. To be successful, both politicians and marketing teams need time to learn what works and what doesn’t.
‘The more senior you are, the lonelier it becomes’: How marketers cope while leading through crisis
Molly InnesMarketing leaders from Marketing Week’s Top 100 share how they personally deal with managing teams through times of uncertainty.