‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Is your marketing plan a rabbit or a duck?
Secret MarketerMarketers should borrow from the ‘duck-rabbit illusion’ when thinking about what their marketing plan is trying to achieve to ensure direct marketing activity isn’t compromised by an injection of emotion and brand-building campaigns aren’t undermined by focusing on product.
‘High support, high challenge’: Marketers on how to manage teams in 2024
Ian BurrellFrom setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
Over one in five B2C CMOs in role for a year or less
Niamh CarrollThe average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Dr Martens promotes top marketer to CEO
Grace GollaschNewly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
Josh StephensonDeborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
Former Kraft Heinz CMO joins Bacardi to lead marketing strategy
Niamh CarrollIrina Rodina joins the world’s largest privately-held spirit company Bacardi as its senior vice-president for marketing strategy and operations.
‘Skills vs oomph’: How and where are brands finding standout marketing talent?
Ellen HammettMarketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
A third of brands don’t have a marketer on the leadership team
Josh StephensonMarketing has made great strides in finding a place on the leadership team – but still over a third of brands report not having a marketing director or CMO on the top table.
Overrated skills, networking woes, hybrid: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
‘Pushing water up a hill’: How is burnout impacting female marketers?
Molly InnesFemale marketers are ‘between a rock and a hard place’ when it comes to managing burnout, with stretched teams, tight budgets and a persistent gender pay gap burning women out.
Remote vs office working: Does togetherness mean happiness?
Charlotte RogersIs the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
‘You have to kiss a lot of frogs’: The dos and don’ts of setting up as a fractional CMO
Michaela JeffersonThe role of fractional CMO is gaining pace, but how can marketers best set themselves up for success if they decide to take the plunge?