Mars Pet Nutrition appoints marketer Helen Warren-Piper to global strategy role
Rachel LawlerShe leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
Zavalis has had two stints at the supermarket. He is the third senior marketer to leave Aldi this year.
While HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
Primark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.
As managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.
Claire Pointon is set to take over as UK and Ireland managing director of Just Eat.
Speaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
Getting the top job in marketing is no guarantee of success. Understanding how to influence, educate and lead the leadership once you’re there is vital, so communication and transparency are key.
CMOs at B2B businesses have a longer tenure than their B2C counterparts, new research shows.
Mars Petcare’s European marketing director explains how to follow the company’s lead in demonstrating marketing’s business and financial contribution.
Making mistakes is no bad thing. Learning from them is what will make you a better marketer.
Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Britvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Ali Jones will start at Matalan this week in the newly created role, having departed Co-op in October last year.