Growth Hacks: Ufurnish’s Toni Wood on how not to waste time
Charlotte RogersDescribing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.
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Four steps to balancing process and creativity
Marketing Week PartnerWith 70% of marketers unable to fulfil their work potential without help from technology, how can marketers keep processes in check to resurrect their creativity?
PepsiCo hires Mars Pet Nutrition CMO Jane Wakely for key marketing role
Michaela JeffersonAfter two decades working at Mars in a range of marketing leadership roles, Wakely has been tapped for the top marketing position at drinks giant PepsiCo.
It’s time to think not just about how brands grow, but how they grow up
JP CastlinLike raising children, planning too far ahead and relying on theory can be a futile exercise for marketers when faced with so many future unknowns. We should adapt to what we find works, not to change but to improve.
Why employee and customer experience go hand in hand for the brand of tomorrow
Morag Cuddeford-JonesAdapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
3 questions I wish I’d asked as a junior marketer: Mars Petcare’s Helen Warren-Piper
Charlotte RogersThe chief growth officer challenges her younger self to push for societal value, make advertising that truly reflects the population and think about consumers as individuals.
How De Beers combines art and science to reach new audiences
Marketing Week PartnerThe jewellery brand wants to appeal to a new generation by communicating its brand purpose of ‘brilliance’ through separate storytelling and marketing effectiveness teams.
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Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?
Mark RitsonOur marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed.
Welcome back: Marketers on negotiating the return to office life
Matthew ValentineMarketers who changed jobs during lockdown, or hired new recruits remotely, reveal how they are shaping the future of office life.
Five habits CMOs should avoid if they want to retain young talent
Helen EdwardsThere’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Marketoonist on productivity and interruptions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Keep it simple’: Camelot’s Keith Moor on the secret to being an effective marketing leader
Lucy TesserasAs Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
Boots’ CFO: Don’t just have conversations with finance when it’s budget time
Lucy TesserasCFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
‘You can feel the creativity’: KFC on building a ‘brand for the nation’
Charlotte RogersFive years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.