Channel 4 on the lookout for new marketing director amid reshuffle
Matthew ValentineThe broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.
This Much I Learned: Pret’s Becci Dive on ripping up the rulebook
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
Marketoonist on the culture of new ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands must make all employees feel they belong – and marketers can help
Sue UnermanMany organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.
3 questions I wish I’d asked as a junior marketer: Aviva’s Raj Kumar
Charlotte RogersGetting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
‘A calculated risk’: Taking on a new role during the pandemic
Charlotte RogersA host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
Year in Review: Change makers 2020
Marketing Week ReportersIn a turbulent year for the marketing industry, and the world, we look at the people and brands that have been driving change.
Giffgaff’s CEO on why marketers need to be comfortable ‘in the driving seat’
Matt BarkerThe mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
Coke’s marketing boss on Christmas, brand culls and what makes a good marketer
Molly FlemingIn an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
Pete Markey to leave TSB for CMO role at Boots
Sarah VizardMarkey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Take part: Marketing Week’s annual Career and Salary Survey is now open
Marketing Week ReportersHelp us create the marketing industry’s most robust report into careers, salaries and workplace trends.
‘Faster, slicker, smarter’: Meet the marketers rethinking agility
Charlotte RogersAgile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
3 questions I wish I’d asked as a junior marketer: Very’s Carly O’Brien
Matt BarkerConnecting with new people and discovering fresh ideas is very much at the heart of Very Group CMO Carly O’Brien’s marketing philosophy, as is learning to strike the right balance between daily concerns and the long-term picture.
Specsavers CMO Katherine Whitton on her brand building legacy
Molly FlemingKatherine Whitton may be leaving Specsavers after three years, but she looks back with pride on a tenure, which has included negotiating the challenge of Covid-19 and repositioning the brand.
For gender equality to succeed, men need to see its benefits
Tanya JosephFlexible working gives men better work/life balance and women more career opportunities, so business and society need to encourage it and ditch harmful ‘alpha male’ stereotypes.