Warner Hotels names first CMO as it looks to ‘power its growth’
Molly InnesThe hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
Hovis hires first CMO to ‘unlock full potential’
Niamh CarrollHovis has named General Mills marketing director Mark Brown as its marketing boss as it looks to drive growth in a tough category.
Guinness on the ‘magic’ of intergenerational idea exchange
Charlotte RogersFrom talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
‘Founder-led, fast-paced, no bullshit’: One marketer on finding the right working culture
Grace GollaschWith stints at corporate giants including Kraft Heinz and General Mills and scale-ups such as Monster, Belazu and now Holy Moly, Chris Busher believes in finding the right environment and sticking to it.
Xbox’s marketing boss on why it has to be ‘tenacious’ to ‘fight for funds’
Lucy TesserasBy being “scrappy” and avoiding the conventional, Xbox helped Bromley FC get promoted to the Football League for the first time in its 152-year history, while tripling the number of people who downloaded Football Manager 2024.
BBC Studios appoints former Allplants CMO as SVP marketing
Grace GollaschShelley Macintyre will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who.
TikTok’s top marketer on the evolving CMO role among tech brands
Grace GollaschTikTok’s global marketing boss says marketing continues to be a “focal point” for business success and highlights how to approach the C-suite.
‘The hope in business’: Marketers on escaping the defensiveness trap
Matthew ValentineFrom embracing cross-functionality and the value of mentoring, to avoiding “immature” conversations, marketers can resist the urge to be defensive.
Fintech firm Revolut bolsters marketing leadership team
Josh StephensonAntoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
Boots CMO Pete Markey appointed ISBA president
Grace GollaschMarketing Week’s 2023 Marketer of the Year takes over the role from NatWest Group CMO Margaret Jobling.
Brand on the balance sheet: Could changes to accounting rules strengthen marketing?
Niamh CarrollFollowing an ongoing review of accounting rules, brand could be counted as an asset on companies’ balance sheets, but would this bolster marketing’s role within businesses?
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Formula E CEO: ‘If you’re not evolving, you are going backwards’
Molly InnesFormula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Formula E appoints Ellie Norman as CMO in ‘reshaped’ role
Molly InnesUnder its new marketing leadership Formula E is looking to grow from a “plucky startup” into a global brand, explains the sport’s CEO Jeff Dodds.
Marketing muscles don’t grow through familiar work
Grant McKenzieTo help marketing leaders develop change is essential, so it’s incumbent on CMOs to create a culture where fear is managed and complacency avoided.
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