Burberry appoints new CMO to ‘strengthen’ brand amid sales slump
Hannah RashbassEx-Gucci CMO Jonathan Kiman will lead Burberry’s global marketing team as the brand attempts to turn around plunging sales.
Pernod Ricard UK promotes internally for new marketing director
Niamh CarrollPernod Ricard UK has appointed brand director Liam Murphy to lead its marketing function, with predecessor Leanne Banks moving to work for the business’s Scotch whisky brand Chivas Brothers.
One CMO on coming ‘home’ to marketing after years in general management
Niamh CarrollCMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
LinkedIn’s marketing VP on introvert leaders, plot twists and the P&L ‘story’
Charlotte RogersFrom inspiring her team to sit “on the edge of their seats” to getting under the skin of the organisation, self-acceptance has made Minjae Ormes a more effective leader.
Former marketing boss takes over as CEO of Nestlé
Hannah RashbassLaurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.
P&G European brand boss named ISBA vice-president
Matthew ValentineProcter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
‘There’s another way’: One entrepreneur on helping marketers go freelance
Molly InnesVictoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
Starbucks appoints former Pizza Hut CMO as CEO amid sales slip
Molly InnesStarbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
Marketoonist on thought leadership
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Should marketers lead the sustainability agenda in business?
Michaela JeffersonThe first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
‘I need to continually reinvent who I am’: Pete Markey on becoming ISBA president
Grace GollaschISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
‘Background to the foreground’: How the Co-op kickstarted socio-economic pay gap reporting
Charlotte RogersThe retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
Coca-Cola promotes internally for new UK marketing director
Grace GollaschElodie Peribere will lead UK marketing operations, replacing Louise Maugest who has joined the Coca-Cola Trademark European team as senior director.
‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Molly InnesSome marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
ITV promotes Jane Stiller to chief viewer officer
Josh StephensonThe broadcaster has promoted its CMO to a newly created role to unite its marketing functions.
Marketing Podcasts
Samuel JoyAll the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
