One media marketer on ‘reshaping’ her life with a leap into journalism
Molly InnesLiz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.
Giving your brand a good death is an underrated marketing skill
Mark RitsonAlthough we never talk about it, marketers kill as many brands as we create, and doing so in the right way at the right time is crucial to business health.
Meet the marketers swapping corporate life for portfolio careers
Matthew ValentineAttracted by their curiosity and intrinsic knowledge of digital transformation, brands are ramping up their interest in appointing marketers as non-executive directors.
‘A safer bet’: Are brands ignoring talent from outside their sector?
Molly InnesRecruiters say brands are hiring outside their categories in 2023. But amid the economic uncertainty, the reality for marketers is far more complicated.
3 questions I wish I’d asked as a junior marketer: Hargreaves Lansdown’s David James
Molly InnesA CMO and inventor, the pivotal moment for James came during a business course which made him question his career to date.
Co-op revives chief customer officer role with hire of N Brown Group’s Kenyatte Nelson
Niamh CarrollNelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
Why CMOs are turning to WhatsApp groups for support
Molly InnesAs marketing WhatsApp communities grow in prominence, why are so many marketers turning to peer-to-peer groups for support?
A quarter of marketers say relationship with finance has improved
Niamh CarrollMore of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
Marketers on why making a career comeback can be a win-win
Matthew ValentineFar from regretting returning to a previous employer, many ‘boomerang employees’ are finding renewed energy and motivation in making a comeback.
Gousto CMO Tom Wallis to depart
Charlotte RogersMarketing will sit under the remit of new chief customer officer Sally Matthews, who is promoted from chief product officer.
BrewDog brings back CMO role as CEO promises to create ‘new type of business’
Lucy TesserasThe brewer’s brand and marketing director has been promoted to CMO, with co-founder James Watt saying BrewDog is “committed” to developing its leaders as it looks to distance itself from claims it operated a “culture of fear”.
What does 2023 look like for marketing recruitment?
Molly InnesLooking for a new role in 2023? Here’s what to expect from the recruitment market.
One marketer on the power of a ‘sink or swim’ mindset
Molly InnesTaking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
How one white goods brand is proving marketing’s worth in a challenging economy
Niamh CarrollArçelik , parent company of white goods brands such as Beko, is determined not to compromise brand-building activities such as its sustainability initiatives and innovation even amid a tough economic climate.
Top CMOs discuss how to become ‘future facing leaders’
Marketing Week ReportersTop marketers from ITV, TK Maxx and Channel 4 share their thoughts on the issues facing marketing in a new Oystercatchers series in collaboration with Rankin Creative.