Aviva’s Raj Kumar on why simplicity is freedom
Charlotte RogersThe outgoing group brand and reputation director explains why it’s crucial for marketers to avoid the “pet projects” of senior leaders and keep their eyes on the prize.
Microsoft CMO: Marketers need to ‘get over their imposter syndrome’
Molly InnesMarketers are the equals of their peers in sales and finance, argues Microsoft’s Chris Capossela, who believes marketing can build brand love by focusing on price.
Marketoonist on the chief something officer
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Weetabix’s Gareth Turner leaves to focus on marketing consultancy
Niamh CarrollWeetabix’s head of marketing plans to use his 20 years of FMCG experience to help scale-up brands and agencies in the sector.
Gap between average CMO and CEO tenure widens
Lucy TesserasIn a more positive trend, female CMOs outnumbered their male counterparts for the first time last year, according to new research.
UKTV CMO Simon Michaelides departs after 10 years to join travel industry
Michaela JeffersonMichaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
Search for the sweet spot between optimism and realism
Helen EdwardsMarketers aiming to be entrepreneurial mustn’t be too ambitious or too negative, but instead be a ‘spotist’, who sees both the opportunities and challenges without being overwhelmed by either.
AB InBev restructures with new CMO to report into chief growth officer
Niamh CarrollThe drinks giant is aligning marketing, B2B and direct-to-consumer under the leadership of its newly-created chief growth officer.
Aviva’s brand boss Raj Kumar departs after nine years
Michaela JeffersonHaving executed a relaunch of the Aviva brand last year, Kumar tells Marketing Week he is now in pursuit of a new challenge.
As the cost of living crisis spirals it’s time for marketers to go back to basics
Secret MarketerOur marketer on the inside takes us back to the ‘credit crunch’ in 2008 and a strategy that doubled profitability for one big brand despite the marketing budget being cut by 75%.
Unilever’s marketing boss: CMO title change reflects ambition to ‘build brands’ via commerce channels
Niamh CarrollConny Braams’ new title – chief digital and commercial officer – is designed to remove the “silos” between marketing and sales.
Brands staying in Russia are making a statement of support for Putin
Mark RitsonBrands that continue to do business in Russia deserve no platform in our industry, our columnist argues.
Unilever’s Conny Braams drops ‘marketing’ from job title and takes on sales
Niamh CarrollUnilever says Braams’ role has evolved alongside the world of marketing, as “accelerated digitisation” is “blurring the lines between marketing and sales”.
Why serving customers well starts with mindset and culture
Morag Cuddeford-JonesCustomer-centricity is about much more than customer analysis. At the DX Summit, senior marketers across energy, sport, media and automotive pointed to the values that keep customers – and employees – engaged.
Whole-brand thinking: The ‘no-brainer’ that gives your brand the attention it deserves
Marketing Week PartnerMarketers can secure their business’s buy-in if their marketing strategy delivers commercial outcomes, by building strong brands that meaningfully resonate with consumers.