Over one in five B2C CMOs in role for a year or less
Niamh CarrollThe average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
Irina Rodina joins the world’s largest privately-held spirit company Bacardi as its senior vice-president for marketing strategy and operations.
Marketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
Marketing has made great strides in finding a place on the leadership team – but still over a third of brands report not having a marketing director or CMO on the top table.
From social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
Female marketers are ‘between a rock and a hard place’ when it comes to managing burnout, with stretched teams, tight budgets and a persistent gender pay gap burning women out.
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
The role of fractional CMO is gaining pace, but how can marketers best set themselves up for success if they decide to take the plunge?
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
Current global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
4Creative’s managing director Katie Jackson has been named interim CMO at Channel 4 as the business looks for a permanent replacement for Zaid Al-Qassab.