Kevin Johnson has been named as chief executive of Marketing Leeds, the company that promotes the Yorkshire city. He has previously worked as commercial director of the Millennium Dome and marketing director of the British Tourist Authority – now VisitBritain. Most recently he was chief executive of Scottish visitor attraction Loch Lomond Shores.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.