Disney, Burberry, Man City: Everything that matters this morning

Catch up on all the most important marketing news from the around the world with our morning round-up.

Amazon makes big move into sports content with Man City documentary

Amazon has made a big move into original content with plans for a behind-the-scenes exclusive series following Manchester City through the current 2017/18 Premier League season. The series will offer fans a chance to see manager Pep Guardiola and his team as they prepare for games and in the aftermath, as wel as interviews with players and the manager. They are currently top of the league.

“This new Amazon Prime Original series will give Prime members extraordinary insight into Manchester City, the top English Premier League Football team and one of the most exciting and respected teams globally,” says Heather Schuster, head of unscripted at Amazon Originals. “The story behind the coaches and players is fascinating and we are very excited to work with the Manchester City team to deliver an exclusive all access experience to our Prime members.”

The series is expected to air in late 2018.

READ MORE: How Manchester City became the first Premier League club to hit 1m YouTube subscribers

Disney turns to Star Wars as profits drop

The Walt Disney Company reporter weaker-than-expected earnings for the third quarter as its ABC business struggled and its film ‘Cars 3’ failed to take off commercially. Profits and revenues at three out of four of its divisions were down, with only theme parks showing growth although this was again slower-than-expected after Hurricane Irma forced Disney World to close.

However, Star Wars provided a bright point as Disney unveiled plans for a new trilogy of Star Wars films that will introduce “new characters from a corner of the galaxy that has never before been explored”. Disney also revealed plans for exclusive content for its streaming service that will include a live-action Star Wars series, a show based on Monsters Inc and a new installment in the High School Musical franchise.

READ MORE: Disney’s Profit Drops, but ‘Star Wars’ Saves the Day

Burberry moves upmarket


Burberry is to move further upmarket as part of a strategy shake-up aimed at positioning the brand firmly in the luxury space. New boss Marco Gobbetti revealed plans to invest millions in its stores and stop selling trench coats and handbags in some department stores – denting sales in the short term. Investors did not like the idea, however, with shares falling 10%.

The move comes less than two weeks after Christoper Bailey, the group’s design chief unexpectedly announced he was to leave after 17 years with the brand. Burberry has admitted it will take some time to find his replacement.

Bailey helped to transform Burberry from a small UK brand to a global luxury fashion player. He became CEO in 2014, but concerns were raised about the creative boss also running the business.Gobbetti believes the changes are necessary to ensure Burberry’s future in a world where consumers are after “more fashion and newness”.

READ MORE: Burberry to reinvent itself as a super luxury British brand

Twitter halts ‘broken’ verification system