Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness.
Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.
Representing the individuality of older people in marketing is crucial to communicate effectively with an age group which holds disproportionate spending power, says Cancer Research UK’s top marketer.
Consumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
The third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
Eve Williams says her focus in her new general management role will be ‘delivering for customers’, aided by her marketing background.
The second event in the Festival of Marketing’s Currency of Effectiveness series discussed how marketers can get buy-in from their brands to effectively measure impact, and why a fear of being held accountable could be putting marketers off pursuing meaningful measures.
In a Westminster eForum discussion about the future of online advertising regulation, speakers from the ICO, DCMS, and IAB UK addressed some of the most pressing concerns for marketers.
The first event in the Festival of Marketing’s Currency of Effectiveness series discussed how brands can use media strategy and creative effectiveness to turn excess share of voice into “effective share of voice”.
Dismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
Inflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
More targeted marketing, coupled with growth in its advertising business and on-demand grocery delivery, has pushed Deliveroo further up the path to profitability, its CEO claims.
After announcing tax reliefs for the creative sectors, the chancellor laid out plans to fill the UK’s job vacancies by supporting the older workforce and mothers. However, there was no mention of reforming the Apprenticeship Levy.