Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Christmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
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The GfK Consumer Confidence Index demonstrates a positive uplift in consumer confidence – but the impact of the Autumn Statement is yet to be felt.
Weeks after the first Christmas ad teasers launched on 1 November, data from System1 and Kantar reveals which are most effective.
Reckitt’s global brand director for Durex, Eleonore Murauer, says brands’ presence at Pride was tested in 2023 after high-profile backlashes.
Adobe is the latest brand to tap into the opportunity of women’s sport, as the FA announces it will sponsor the Adobe Women’s FA Cup until at least 2026.
The drinks company is in a ‘transitionary phase’, says its CEO, with the goal that it will return to volume growth, rather than driving revenue growth through higher prices, as it has been doing during the period of higher inflation.
Wall has been with the business for almost five years, most recently in the position of strategy and innovation director.
The Advertising Standards Authority has upheld a complaint against an ad in Toyota’s ‘Born To Roam’ campaign on social responsibility grounds.
Electrical retailer AO World is investing £15m in brand-building across its current financial year as it seeks to drive growth through increased awareness.
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Tesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.
Last week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
The clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.