Marketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
For director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.
An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
With a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
Marketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.
This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.
We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing.
A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average UK monthly ad tier customer numbers for the first time.
After a tumultuous year, Nike looks to recover by dialing up its brand led marketing to address its major challenges in product and performance.
In the first episode of The Marketing Week Podcast, we explore the transition from CMO to CEO, the implications of the HFSS ad ban, gen AI fears and the reality of working in B2B.
The UK’s most valuable 75 brands, as ranked by Kantar, have again seen their collective value decline, with almost one in three being predicted as unlikely to grow next year.
Cath Keers is set to leave Sage later this year after seven years with the company.
After returning to profitability, Gousto is widening its customer team with the appointment of Ebay veteran Murray Lambell.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2024 Top 100, sponsored by Digitas.
We arm you with all the numbers you need to tackle the week ahead.
For the second year, Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising each as part of their Black In Business initiative.
Chase CMO Deborah Keay reveals how Chase is repositioning while increasing customer focus and using partnerships to reach communities.
The fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all identified as areas to watch for brands in Ipsos’s annual survey of 50,000 people across 50 different markets.
Suntory Global Spirits whiskey brand Basil Hayden saw sales and brand health metrics grow after it ditched its most recognisable asset, its “bib” label.
Kantar’s latest data suggests the recent John Lewis ad is landing with shoppers, but not with those unfamiliar with the brand.
Digital commerce is evolving rapidly, and with the customer journey becoming more complex than ever, marketers from Barilla, Karo Healthcare, and Nectar360 discuss how they best serve customers across different touchpoints.
7up is focusing on the consumer trend of mixology and “elevated” soft drinking consumption in pursuit of making the brand more relevant in more occasions.
The Alzheimer’s Society is on a mission to tell the “hundreds of thousands” of real stories of living with dementia after relaunching its ‘The Long Goodbye’ campaign.
Co-op claims to be “firmly” on track to reach 8 million members by 2030, having grown its scheme to 5.5 million members already.
During the last 12 months, many B2B marketers say their role has become more influential and better appreciated, according to Marketing Week’s exclusive research.
Mozilla has struggled to separate itself from its hero product – but by relaunching it hopes to position the brand behind its activist spirit and allow it to turn up from the “grassroots to government”.
Advertisers will use real campaign data for the first time to test ISBA’s cross-media measurement tool Origin, while broadcasters continue to refuse to come on board.
We arm you with all the numbers you need to tackle the week ahead.
All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
