Unilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
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Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
The BBC is looking to define its brand positioning within a digital-first future by hiring its first “chief brand officer”.
Rebuilding trust is the “most crucial issue” facing the advertising industry, says the AA, which is calling on more brands to take part in the next iteration of the campaign in 2023.
Its ‘Moment that Matter’ marketing platform has been credited after the lottery reported its second highest annual sales total ever, capping off a turnaround that has seen the firm invest heavily in brand.
She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
White Claw dominates the UK hard seltzer market, but with the term still remaining something of a mystery to British consumers, the brand is on a process of “education” to win consumers and become a top 10 ready to drink brand.
After seeing revenue and profit plummet, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.
Zavalis has had two stints at the supermarket. He is the third senior marketer to leave Aldi this year.
Senior marketing managers saw an average salary increase of 15.4% between April 2022 and April 2023, while marketing directors and heads of marketing saw an increase of 11.1% in the same period.
We arm you with all the numbers you need to tackle the week ahead.
Morrisons is using nostalgic brand assets to highlight reasons to choose the supermarket as it fights to regain share losses.
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The ad delivered on both long- and short-term measures for the Legoland brand, according to Kantar’s ‘The Works’ study.
According to a report in The Grocer, a major new campaign will launch next using the tagline last seen in 2006.
Consumer confidence has grown for the fourth month running, however the overall picture is still bleak.
After seeing declining sales of Dairy Milk, Cadbury examined its brand DNA to come up with a new purpose based around generosity, which it could enact across the business, not just in campaigns.
Primark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.